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Consumer Focus Groups - The Top 10 Reasons That What You Hear Will Be Wrong
By Philip Graves
Before you spend time and money on qualitative consumer research you may not be aware of the reasons that focus groups can produce totally misleading findings. Here are the top ten reasons focus groups are more likely to be wrong than right.

General Theoretical Marketing Techniques
By David Tang
For a marketing plan to be successful, the mix of Product, Price, Promotion, and Placement must reflect the wants and desires of the consumers in the target market. Trying to convince a market segment to buy something they don't want is extremely expensive and seldom successful. Marketers depend on marketing research, both formal and informal, to determine what consumers want and what they are willing to pay for. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process.

Ten Sources For Quality Market Research and Market Statistics
By Bill Tamminga
Knowing where to find good information and forecasts will enhance your ability to make quality marketing and sales decisions. These sources are an essential part of your research and analysis as you lay the groundwork for successful marketing activities.